Designing the Perfect Pace Logo

(8/30/06) I'm pleased to announce that Perfect Pace now has a logo. I've been playing with different ideas for the logo for the last couple years. I didn't want to just throw something together because the logo had to be time-less.


  • I wanted something that was elegantly and classically simple. Simplicity would also make the logo more recognizable at first glance. I'm sure that over time, many Southern California hikers will easily recognize the logo stamp on the summit registries or on our t-shirts as we speed up the trail.
  • I wanted it to be professionally slick and can compete with the best of corporate logos.
  • It needed to convert and fit seemlessly into a variety of different formats, such as different backgrounds and colors, including black & white. Taking it a step further, I wanted it to float transparently on the background by integrating components inside the logo into the background.
  • The logo should be easily recognizable as an icon or "favicon". A favicon is the tiny icon graphic that you see in your favorites listing. (You may have to delete your current bookmark and then re-book mark it to update the Perfect Pace favicon. It's cool. Check it out).
  • It absolutely has to look good on us. Folks should not be ashamed to wear it on a t-shirt, a backpack patch, or a bumper sticker, because it looks tacky.
  • I wanted it have that sexy edge.
  • And of course, it had to contain the themes of hiking, the outdoors, and gay pride.

The Concept

The shape of a mountain is a universal shape used for most outdoor organization logos. In this design the mountain is a right-side up triangle. The color of the mountains in the current Perfect Pace header picture was used to colorize the triangle. Two P's were drawn on the mountain triangle, which stand for Perfect Pace. The top P was aligned with the top of the mountain, to create an apex and draw attention to the summit. The bottom P purposely starts at the bottom of the mountain to symbolize passage up the mountain. The Bauhaus 93 font for the P's was used to create a feeling of "path" and also to wrap around infinitely and deeply into the mountain and the outdoors, by the way the font wraps into itself. Separated by a fine line, the P's are completely enclosed in the mountain, except for the lower P's entry from the bottom. And what can I say, the shape of the P has a sexy edge to it.

The line that separates both triangles serve to add a mountain base and to support the path concept. This line also adds to the floating concept described above by using the background color for the line. The width of the line is the same width of the P's to again support the path idea.

The bottom triangle is a perfectly symmetrical upside down image of the top triangle. The bottom triangle has been colorized pink to symbolize the pink triangle. The pink triangle was one of the Nazi concentration camp badges, used by the Nazis to identify male prisoners in concentration camps who were sent there because of their homosexuality. It is now a universal symbol for gay pride. The hue of pink used was stylishly selected to blend with the top mountain color and the rest of the Web site.

From a hieroglyphic interpretation, the two P's on the diagonal line represent a group of people traveling up the mountain. The pink triangle denotes the group's gay origin.

The symmetrical portrayal of the mountain and the pink triangle denote balance and harmony, and a may even suggest that the pink triangle is almost lifting the mountain, and balancing it on a single point. The "moving mountains" theme and the shape of the P's going straight up the mountain symbolize Perfect Pace's unique character as one of the most (if not the most) athletic gay hiking organizations in the country.

My sincere hope is that the logo will be embraced with pride. I'm certainly proud to be a Perfect Pace member. I hope you are too and that together, we can display the logo with honor as we make our mark in the hiking community.